[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-114-1-social-work-management-037":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-114-1-社會工作管理-037","sw-114-1-social-work-management-037",114,1,true,37,"在服務輸送系統中更積極的努力行銷，以增加現有服務的使用率，例如鼓勵既有的服務對象更頻繁地使用服務，係屬下列何種社會行銷策略？",{"A":15,"B":16,"C":17,"D":18},"市場開發","產品開發","市場滲透","多角化經營","C",null,[],"本題考點是 Ansoff 成長矩陣在社會行銷的應用。依 Ansoff 產品\u002F市場矩陣,以「現有服務對象(現有市場)×現有服務(現有產品)」為象限、透過更積極行銷提高既有對象的服務使用率(如鼓勵更頻繁使用),屬於「市場滲透」(market penetration)策略,故選 C。A市場開發(market development)是以現有服務打入新的服務對象或新地區;B產品開發(product development)是向現有對象推出新服務;D多角化經營(diversification)是新服務加新市場,同時開闢兩者。題幹關鍵字「既有對象、現有服務、增加使用率」精準對應市場滲透。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":10,"year":27,"session":10},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":29,"stem":30,"number":31,"year":27,"session":10},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",2,{"webId":33,"stem":34,"number":35,"year":27,"session":10},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":27,"session":10},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":27,"session":10},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":27,"session":10},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109492252]