[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-113-2-social-work-management-039":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-113-2-社會工作管理-039","sw-113-2-social-work-management-039",113,2,true,39,"有關社會福利組織行銷的理念，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"社會福利組織為了維繫生存達成使命，必須重視行銷管理","行銷管理本質就是需求管理，藉由了解不同的需求狀態訂定行銷決策","社會服務行銷的目的主要是為募款，僅需提供組織相關訊息給捐款者、贊助者","社會服務行銷將資源轉為理念、產品和服務，再分配給各種不同人群","C",null,[],"本題考點在辨識社會福利組織行銷的正確理念。行銷管理本質是「需求管理」,目的不僅止於募款,而是透過交換過程傳遞理念、產品與服務以達成使命並回應多元需求;選項 C 稱行銷目的「主要是為募款,僅需提供組織相關訊息給捐款者、贊助者」,把行銷窄化為募款工具、對象窄化為捐款者,忽略服務對象、志工、社會大眾等多元利害關係人,概念錯誤,故選 C。A 組織須靠行銷維繫生存與達成使命,正確;B 行銷本質為需求管理、依需求狀態訂決策,正確;D 行銷將資源轉為理念、產品與服務再分配給不同人群,正確。",1,[25,29,32,36,40,44],{"webId":26,"stem":27,"number":23,"year":28,"session":23},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":30,"stem":31,"number":10,"year":28,"session":23},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",{"webId":33,"stem":34,"number":35,"year":28,"session":23},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":28,"session":23},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":28,"session":23},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":28,"session":23},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109491938]