[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-113-2-social-work-management-038":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-113-2-社會工作管理-038","sw-113-2-social-work-management-038",113,2,true,38,"一種基於使用者利益的行銷，目的在於鼓勵標的群使用組織認為符合其需求的特定產品或服務（例如：消費者保護運動的行銷），係屬下列何種行銷模式？",{"A":15,"B":16,"C":17,"D":18},"正向行銷（positive marketing）","個人行銷（personal marketing）","反行銷（anti-marketing）","去行銷（de-marketing）","A",null,[],"本題考點在區辨社會行銷依「鼓勵或抑制需求」方向劃分的模式。正向行銷(positive marketing)立基於使用者利益,主動鼓勵標的群體使用符合其需求的產品或服務(如消費者保護運動),方向是「促進採用」,題幹相符,故選 A。B 個人行銷針對特定個人或名人形象,與使用者利益導向無關;C 反行銷(anti-marketing)目的在永久消除對有害標的的需求(如反菸、反毒);D 去行銷(de-marketing)是暫時或選擇性抑制過度需求,方向皆為抑制,與題幹「鼓勵使用」相反。",1,[25,29,32,36,40,44],{"webId":26,"stem":27,"number":23,"year":28,"session":23},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":30,"stem":31,"number":10,"year":28,"session":23},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",{"webId":33,"stem":34,"number":35,"year":28,"session":23},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":28,"session":23},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":28,"session":23},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":28,"session":23},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109491928]