[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-113-1-social-work-management-039":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-113-1-社會工作管理-039","sw-113-1-social-work-management-039",113,1,true,39,"我們在生活中經常聽到「公關」或「行銷」這兩個名詞，有關「公關」與「行銷」之敘述，下列何者正確？",{"A":15,"B":16,"C":17,"D":18},"公關與行銷是互不相關的兩回事","公關是目的而非手段","公關企圖影響態度；行銷則嘗試影響特定行為","公關主要是一種溝通工具；行銷則不重視溝通","C",null,[],"本題考點在辨析「公共關係」與「行銷」的目的差異。依非營利管理學界通說，公關著重塑造組織形象、建立信任，企圖影響大眾的「態度」；行銷則以促成交換行為為目的，嘗試影響「特定行為」（如捐款、使用服務），故 C 正確。A 錯：公關與行銷高度相關、常整合運用（如行銷公關 MPR），並非互不相關。B 錯：公關是手段（溝通工具）而非目的，最終目的仍是支持組織使命。D 錯：行銷同樣高度重視溝通（推廣即溝通組合），並非不重視溝通；此選項恰把公關重溝通、行銷輕溝通的關係說反了。故答案為 C。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":10,"year":27,"session":10},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":29,"stem":30,"number":31,"year":27,"session":10},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",2,{"webId":33,"stem":34,"number":35,"year":27,"session":10},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":27,"session":10},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":27,"session":10},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":27,"session":10},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109491584]