[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-112-2-social-work-management-037":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-112-2-社會工作管理-037","sw-112-2-social-work-management-037",112,2,true,37,"行銷是探查和滿足目標對象的需求，但談到行銷時經常和公關混淆。有關公關和行銷的敘述，下列何者正確？",{"A":15,"B":16,"C":17,"D":18},"行銷是一種溝通工具，而公關還包括產品發展","行銷企圖影響態度，公關則嘗試影響特定行為","行銷直接涉及到界定使命、顧客和服務，公關是手段而非目的","行銷不涉及組織形象的塑造，公關則著重於塑造組織形象","C",null,[],"本題考點在於區辨行銷（marketing）與公關（public relations）的關係。依行銷管理觀點，行銷是機構的核心策略活動，直接涉及界定使命、界定顧客與界定服務內容，公關則是達成行銷與組織目標的溝通手段之一，是手段而非目的，故 C 正確。A 錯誤，關係恰相反：行銷才是涵蓋產品發展在內的整體策略，公關偏重溝通。B 錯誤，行銷企圖影響的是實際行為（如使用服務、捐款），公關則偏重塑造態度與形象，敘述張冠李戴。D 錯誤，行銷同樣需關注組織形象，形象是行銷的一環，並非與行銷無關。故唯 C 正確定位公關為行銷下的工具。",1,[25,29,32,36,40,44],{"webId":26,"stem":27,"number":23,"year":28,"session":23},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":30,"stem":31,"number":10,"year":28,"session":23},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",{"webId":33,"stem":34,"number":35,"year":28,"session":23},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":28,"session":23},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":28,"session":23},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":28,"session":23},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109491197]