[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-112-2-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-112-2-社會工作管理-036","sw-112-2-social-work-management-036",112,2,true,36,"有關社會服務部門行銷之敘述，下列何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"社會服務行銷重視機構的使命與價值","社會服務通常是以金錢交換有形的貨物","成效很難標準化","典型顧客以案主、志工、捐贈者為主","B",null,[],"本題考點在於社會服務行銷的特性。依非營利行銷理論，社會服務提供的多是無形的服務而非有形貨物，且常非以金錢直接交換，而涉及使命、價值與社會效益的交換，故 B 敘述錯誤、應選。A 正確，社會服務行銷高度重視機構的使命與價值，行銷須與使命一致。C 正確，服務成效抽象、個別差異大，難以標準化。D 正確，社會服務的典型顧客不限於案主，還包括志工與捐贈者等多元關係人，需分眾行銷。故 B 誤把社會服務類比為以金錢換取有形商品的商業交易，忽略其無形性與非交易性。",1,[25,29,32,36,40,44],{"webId":26,"stem":27,"number":23,"year":28,"session":23},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":30,"stem":31,"number":10,"year":28,"session":23},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",{"webId":33,"stem":34,"number":35,"year":28,"session":23},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":28,"session":23},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":28,"session":23},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":28,"session":23},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109491182]