[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-111-1-social-work-management-038":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-111-1-社會工作管理-038","sw-111-1-social-work-management-038",111,1,true,38,"藉由社會關注的焦點，策劃富有創意的活動，以成為大眾關心的議題，更因此吸引媒體的報導與捐款人的參與，辦理活動是有其必要性的，係屬於下列何種行銷方式？",{"A":15,"B":16,"C":17,"D":18},"關係行銷","事件行銷","善因行銷","內部行銷","B",null,[],"本題考點是非營利組織行銷手法的辨識。依事件行銷(event marketing)理論,指策劃具創意的活動或議題,製造社會關注焦點,以吸引媒體報導與大眾(含捐款人)參與,故選B。A關係行銷著重與捐款人建立長期互動與信任關係;C善因行銷是與企業合作、將消費行為與公益結合(如購買特定商品即捐出部分金額);D內部行銷的對象是組織內部員工,目的在提升服務士氣與認同。題幹強調「策劃創意活動、成為議題、吸引媒體與捐款」,正是事件行銷的特徵。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":10,"year":27,"session":10},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":29,"stem":30,"number":31,"year":27,"session":10},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",2,{"webId":33,"stem":34,"number":35,"year":27,"session":10},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":27,"session":10},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":27,"session":10},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":27,"session":10},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109490137]