[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-111-1-social-work-management-037":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-111-1-社會工作管理-037","sw-111-1-social-work-management-037",111,1,true,37,"某身心障礙機構開了一家餐廳作為心智障礙者的庇護職場，在餐廳牆壁上貼滿心智障礙者的笑臉，在桌子的玻璃下也有「因為您的愛心，將為我們帶來自信與尊嚴」等標語，現場更有多位心智障礙者擔任服務人員。這種行銷策略是：",{"A":15,"B":16,"C":17,"D":18},"體驗行銷","一對一行銷","差異行銷","集中行銷","A",null,[],"本題考點是非營利行銷策略類型的辨識。依體驗行銷(experience marketing)理論,重點在營造情境、感官與情感連結,讓消費者親身感受而產生認同與購買。題述庇護餐廳以身心障礙者的笑臉照片、感性標語(如「因為您的愛心,將帶來自信與尊嚴」)與現場多位身心障礙者服務,共同營造情感與情境的體驗以打動顧客,故選A。B一對一行銷針對個別顧客客製互動;C差異行銷對不同市場區隔提供不同方案;D集中行銷聚焦單一利基市場。題幹強調情境感受的營造,屬體驗行銷。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":10,"year":27,"session":10},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":29,"stem":30,"number":31,"year":27,"session":10},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",2,{"webId":33,"stem":34,"number":35,"year":27,"session":10},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":27,"session":10},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":27,"session":10},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":27,"session":10},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109490127]