[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-111-1-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-111-1-社會工作管理-036","sw-111-1-social-work-management-036",111,1,true,36,"行銷計畫始於服務對象的需求與偏好，係屬下列何種行銷導向？",{"A":15,"B":16,"C":17,"D":18},"銷售導向","生產導向","產品導向","顧客導向","D",null,[],"本題考點是行銷導向的演進與辨識。依行銷管理理論,顧客導向(customer orientation)主張行銷活動應始於了解服務對象的需求與偏好,再據以設計與提供服務,故選D。A銷售導向著重推銷既有產品、以促成交易為主;B生產導向假設顧客要買得到、買得起,重視大量生產與效率;C產品導向強調產品本身的品質與功能。三者的起點都是機構或產品本身,唯有顧客導向以服務對象的需求為出發點,故選D。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":10,"year":27,"session":10},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":29,"stem":30,"number":31,"year":27,"session":10},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",2,{"webId":33,"stem":34,"number":35,"year":27,"session":10},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":27,"session":10},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":27,"session":10},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":27,"session":10},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109490122]