[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-110-2-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-110-2-社會工作管理-036","sw-110-2-social-work-management-036",110,2,true,36,"當一項服務方案進入衰退期，此時對於「產品」的行銷策略，下列何者較為恰當？",{"A":15,"B":16,"C":17,"D":18},"去除相對弱勢的服務","提供單一或少量的服務","多品牌策略","提供垂直模式的服務","A",null,[],"本題考點是服務(產品)生命週期中「衰退期」的行銷策略。方案進入衰退期時,需求萎縮、投入產出效益下降,此階段的產品策略是精簡與汰弱,將相對弱勢、成效不彰的服務項目裁撤或退場,把資源轉移到更有價值處,故選 A「去除相對弱勢的服務」。B「提供單一或少量服務」較屬導入期的策略樣態;C「多品牌策略」多用於成熟期以區隔市場、維持占有率;D「垂直模式服務」屬擴張整合的成長型策略,均非衰退期恰當作法。",1,[25,29,32,36,40,44],{"webId":26,"stem":27,"number":23,"year":28,"session":23},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":30,"stem":31,"number":10,"year":28,"session":23},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",{"webId":33,"stem":34,"number":35,"year":28,"session":23},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":28,"session":23},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":28,"session":23},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":28,"session":23},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109489767]