[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-108-2-social-work-management-035":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-108-2-社會工作管理-035","sw-108-2-social-work-management-035",108,2,true,35,"相較於商業部門的行銷，下列何者是非營利部門行銷的特性？",{"A":15,"B":16,"C":17,"D":18},"品質能從服務中看出，易於被衡量","典型顧客為案主、志工和捐贈者","目標往往是以追求「利潤極大化」為考量","關心的是財貨和服務","B",null,[],"本題考點為非營利部門行銷相較於商業行銷的特性。B 正確:非營利組織的典型「顧客」多元,包含案主、志工與捐贈者,而非單一的購買者。A 錯,非營利多提供服務,品質具無形性、不易被衡量,並非「易於被衡量」。C 錯,非營利以達成使命與公益為導向,並非追求「利潤極大化」。D 錯,以財貨與服務的買賣為核心關切是商業部門的特徵,非營利更關注使命達成與服務對象需求。",1,[25,29,32,36,40,44],{"webId":26,"stem":27,"number":23,"year":28,"session":23},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":30,"stem":31,"number":10,"year":28,"session":23},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",{"webId":33,"stem":34,"number":35,"year":28,"session":23},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":28,"session":23},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":28,"session":23},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":28,"session":23},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109489056]