[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-107-2-social-work-management-037":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-107-2-社會工作管理-037","sw-107-2-social-work-management-037",107,2,true,37,"關於行銷（marketing）的要素，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"4P 架構：產品（product）、價格（price）、通路（place）、推廣（promotion）","7P 架構：生產者（producer）、消費者（purchaser）、產品（product）、價格（price）、通路（place）、推廣（promotion）、調查（probing）","ABCDE 行銷法：評估（assessment）、強調品牌（brand）、促進溝通（communication）、探索市場（discovery）、強化體驗（experience）","4C 概念：顧客利益（customer benefit）、顧客成本（cost to the customer）、方便性（convenience）、溝通（communication）","C",null,[],"本題考點是行銷要素各種架構的正確內容，要挑錯誤敘述。A 的 4P（product、price、place、promotion）是行銷組合最基礎且正確的架構；B 的 7P 為服務行銷延伸架構；D 的 4C（顧客利益、顧客成本、方便性、溝通）是以顧客為中心對 4P 的翻轉，皆為教科書常見正確內容。C 所列「ABCDE 行銷法：評估、強調品牌、促進溝通、探索市場、強化體驗」屬拼湊而成、與通行行銷理論不相符的定義，並非公認的行銷要素架構，故為錯誤敘述、即正解。作答關鍵是掌握 4P\u002F4C\u002F7P 為標準架構，對來源可疑、名稱生硬的縮寫組合保持警覺。",1,[25,29,32,36,40,44],{"webId":26,"stem":27,"number":23,"year":28,"session":23},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",106,{"webId":30,"stem":31,"number":10,"year":28,"session":23},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",{"webId":33,"stem":34,"number":35,"year":28,"session":23},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":37,"stem":38,"number":39,"year":28,"session":23},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":41,"stem":42,"number":43,"year":28,"session":23},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":45,"stem":46,"number":47,"year":28,"session":23},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109488716]