[{"data":1,"prerenderedAt":47},["ShallowReactive",2],{"q-sw-106-2-social-work-management-040":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-106-2-社會工作管理-040","sw-106-2-social-work-management-040",106,2,true,40,"面對有限的資源及組織間的競爭，商業行銷的觀念漸漸應用於社會服務機構，以能吸引充分的資源，繼而將資源轉化為產品與服務，然後分配給各種族群。在社會服務策略性行銷步驟中，基於「5Ps」模式的行銷組合具有重要性。下列何者不包含在「5Ps」中？",{"A":15,"B":16,"C":17,"D":18},"套裝產品（Package or Product）","促銷或推廣（Promotion）","價格（Price）","計畫（Plan）","D",null,[],"本題考點是社會服務策略性行銷「5Ps」行銷組合的內容。依 Lauffer 為社會服務機構提出的策略性行銷架構,5Ps 指公眾(Publics)、產品(Product,即套裝產品)、價格(Price)、地點\u002F通路(Place)與促銷(Promotion);「計畫(Plan)」不在其中,故選 D。A 套裝產品即 5Ps 的 Product,把服務包裝成可辨識的產品。B 促銷或推廣即 Promotion,讓標的人口與捐助者認識服務。C 價格即 Price,含服務收費與使用者付出的時間、心理成本。三者皆屬 5Ps,只有 D 計畫不是行銷組合的元素。",1,[25,28,31,35,39,43],{"webId":26,"stem":27,"number":23,"year":9,"session":23},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",{"webId":29,"stem":30,"number":10,"year":9,"session":23},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",{"webId":32,"stem":33,"number":34,"year":9,"session":23},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":36,"stem":37,"number":38,"year":9,"session":23},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":40,"stem":41,"number":42,"year":9,"session":23},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":44,"stem":45,"number":46,"year":9,"session":23},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109473035]