[{"data":1,"prerenderedAt":47},["ShallowReactive",2],{"q-sw-106-1-social-work-management-016":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-106-1-社會工作管理-016","sw-106-1-social-work-management-016",106,1,true,16,"以下對社會行銷（social marketing）內涵的陳述，何者有誤？",{"A":15,"B":16,"C":17,"D":18},"是一種為了解決募款不足的策略之一","社會行銷僅適合由營利組織來推行或運用","社會行銷的目標在於促進個人、團體或社會整體之福祉","銷售行為改變的過程","B",null,[],"本題考點是社會行銷(social marketing)的定義與推行主體。依 Kotler 與 Zaltman(1971)提出的社會行銷概念,係將商業行銷的技術應用於推廣社會理念與行為改變,以促進個人、團體或社會整體之福祉,其主要推行者正是非營利組織與政府部門,並非僅限營利組織,故 B 的敘述有誤。A 正確:非營利組織常運用社會行銷開拓財源,是因應募款不足的策略之一。C 正確:促進標的對象與社會整體福祉正是其核心目標。D 正確:社會行銷「銷售」的是理念與行為改變的過程,而非實體商品。",[24,27,31,35,39,43],{"webId":25,"stem":26,"number":10,"year":9,"session":10},"sw-106-1-social-work-management-001","請問以下 5 項：①明確分工 ②職位階層化 ③用人唯才 ④依法行政 ⑤公私劃分。那些是 Max Weber 所提「官僚體制」的特性？",{"webId":28,"stem":29,"number":30,"year":9,"session":10},"sw-106-1-social-work-management-002","試問非營利組織使命宣言（mission statement）應該包括下列那些內容？①宗旨 ②任務 ③價值觀 ④成功後的具體圖像",2,{"webId":32,"stem":33,"number":34,"year":9,"session":10},"sw-106-1-social-work-management-003","以下有關 Fred Fiedler 權變領導理論（contingency leadership theory）說明，何項有誤？",3,{"webId":36,"stem":37,"number":38,"year":9,"session":10},"sw-106-1-social-work-management-004","有關策略管理（strategic management）與策略規劃（strategic planning）的敘述，下列何者錯誤？",4,{"webId":40,"stem":41,"number":42,"year":9,"session":10},"sw-106-1-social-work-management-005","在方案需求評估中，個案問題（client problems）、個案需求（client needs）、問題成因（causes of problem），三者的邏輯順序為何？",5,{"webId":44,"stem":45,"number":46,"year":9,"session":10},"sw-106-1-social-work-management-006","組織識別系統應包含理念識別（Mind Identity）、行為識別（Behavior Identity）及視覺識別（Visual Identity）三者整合而成，下列何者屬於行為識別？",6,1784109470786]